Tips on Presenting Pricing in Your Menu

Jun 12 2023 Published by admin under Uncategorized

The menu for your restaurant reflects your business’ image. Your menu is the first thing that you present to your customers, it is essential that it to be dynamic and updated in order to keep them interested. Therefore, plan for your menu and design it to be attractive and functional. One of the important aspects of designing a menu is its pricing. Below are few guidelines that can assist you in suitably pricing the restaurant menu.

• When determining the pricing in the menu it is important to consider the type of clientele you will be hosting. Your pricing should reflect your client’s class factor. Even in the time of economic downturn, customers that generally visit high-end restaurants are willing to spend. They also expect to be treated as if they were in a high-end place. Therefore, you should price your menu accordingly and give them what they want. It is always better to present the pricing in a clean form by rounding off the cents and decimal points.

• Next, it is important to get just the right price for each of your menu selections. Take your time to settle on menu prices that will escalate your profits. Pricing a menu too low will give you trouble in covering the costs and in the end you will hardly make any profit. On the contrary, if a menu price is too high, you are likely to lose prospective customers and not get good volume for your business. Therefore, you should balance out with prices that are competitive yet profitable.

• While pricing your menu, always keep the customer’s perspective in mind. You should never use the dollar sign at the end of the prices on the menu, as it reminds the diners that they are about to spend their money. This can prove distressing for your customers. Therefore, it is best to leave it off. Design your menu in such a way that customers see the delectable spread of food items in the forefront and the pricing takes a backseat.

• Some diners are extremely price conscious as they go through a menu. In order to attract such customers you can offer a “chefs special” or “house special” items at a discounted rate for a limited span of time. You can also offer a discount dinner for a certain number of people that includes entry, dessert and beverage. Discounts give diners a feel that they are getting a good deal.

• Lastly, you should understand the psychology behind pricing. For most customers, paying $15.95 is considered a better deal than paying $16.00. This old marketing trick works well to help diners relax and feel that the price is worth paying for the service they are receiving.

Enhancing the design of the menu is an excellent way to bring more customers to your business. Pricing in your menu is the detrimental factor in turning potential customers into profitable customers. Therefore, you must carefully price the items in your menu.

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Presentation Skills: Should You “Dumb It Down” for Your Audience?

Jun 11 2023 Published by admin under Uncategorized

The question “Do you think I should dumb it down for this group?” pops up all too often from those making technical presentations. When I hear it, I’m tempted to respond, “No, I recommend that you smarten up the speaker.” (Pardon the grammar and the sarcasm.)

Why does this question sound so arrogant? It assumes that if the audience doesn’t understand, the communication problem is theirs. Einstein thought otherwise: “Most of the fundamental ideas of science are essentially simple, and may, as a rule, be expressed in language comprehensible to everyone.” (from The Evolution of Physics)

Obviously, speakers who can think of only one way to express a complex situation or issue are limited by their technical education and focus. Others with a broader understanding, more creativity, wider experiences, and a larger vocabulary can express the idea or issue in multiple ways so that others outside the narrow technical field can grasp the concept.

Take petaflops, for example. I could explain petaflops this way for a technical audience:

A petaflop is the ability of a computer to do one quadrillion floating point operations per second (FLOPS). A petaflop can be measured as one thousand teraflops. The world’s fastest supercomputer today, Titan, is capable of 20 petaflops. Titan was developed at the U.S. Department of Energy’s Oak Ridge National Laboratory in Tennessee.

Or, I could explain petaflops like this for those unfamiliar with the computing field:

A petaflop refers to the computing speed computers do various calculations. A petaflop is the ability to do one quadrillion (a million billion) calculations per second. (The FLOPS acronym stands for “floating point operations per second.”) A petaflop computer requires such a massive computing ability that you need a massive number of smaller computers working in parallel on the same problem or computation. Such petaflop computers and calculations are used for MRIs in surgery or to put people and objects into space.

The world’s fastest supercomputer today, Titan, developed at the U.S. Department of Energy’s Oak Ridge National Laboratory in Tennessee, is capable of 20 petaflops. This supercomputer is capable of processing 20,000 trillion calculations per second.

To put it another way, according to, it would take 60,000 years for 1,000 people working at rate of one calculation per second to complete the number of calculations that Titan can do each second.

Communicating a concept clearly and credibly for all audiences has little to do with “dumbing down” content. It has everything to do with the skill and creativity of the presenter in making the information relevant and meaningful to the audience. Smarten up about dumbing down. Don’t do it. Instead, get creative in communicating clearly.

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Effective Presentations – What to Do With Your Hands

Jun 10 2023 Published by admin under Uncategorized

Many people ask me what to do with their hands when they are making their presentations. Let me offer some suggestions on how to make best use of your hands

1) Use your hands to invite the audience to accept your point

This is done by keeping your hands open and your palm pointing upwards. This is more effective if you only use one hand. Remember, you are only inviting them, not begging for forgiveness

2) Keep Your Fingers Open

This is particularly valid when you let your hand hang by your side. This position looks more natural

3) Avoid putting your hand in your pocket

If you do, you may be tempted to fiddle with loose coins. The interesting rhythms this action generates can be very distracting

4) Avoid closing your hands firmly

This projects a protective or aggressive image, which can be the result of lack of confidence. On the other hand, leaving both your hands dangling loosely, like two dead fish by your sides, maybe interpreted as lack of enthusiasm

5) Avoid holding your hands in front of you or rubbing them

This forms a protective barrier which separates you from the audience. It is also another way of saying: “I am telling you a lie and I am too scared.”

6) Use a pointer to keep one of your hands busy

Use it to help the audience focus on specific points on your visual aid

7) Avoid pointing with one finger at the audience

Politicians often do this when delivering aggressive speeches, or giving out warnings. Avoid this is a wise choice, because it can make the audience feel threatened or even offended

8) Co-ordinate your hand movements with your words

Whatever you decide to do with your hands, it is very important to time your movements with your words, otherwise they will look mechanical. The movement also has to be relevant to what you are saying. There is nothing more irritating and maybe even hilarious than making a point, then following it with the relevant gesture a few seconds later.

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The Best Final Expense Sales Presentation Ever

Jun 08 2023 Published by admin under Uncategorized

Arriving At The Prospects Home

When I arrive at the house, I like to park in the driveway because that is where family parks and they are more likely to greet me. I look for the door that they use the most and I go and knock on their door (usually the back or side door). While waiting for them to come to door, I look down at my clipboard and pretend to read. I try not to make any eye contact until they open the door.

When they open the door, I greet them as if they have been waiting for me all day long. “Mrs. Jones? My name is Joseph and the reason I’m stopping by today is because you recently sent this card in and it’s my job to bring you that information you requested. I’d really like to go over this with you, can I come in?”

If they say yes, GREAT!!! I’m in! If they say it’s not a good time, then I will schedule an appointment with them for the next day. Now you are off to your next one. Some people will let you in and some people will make appointments with you, some won’t be home. (Always make sure you go back or call if they’re not there.) Of course, some will slam the door in your face… ha (fortunately, not usually.)

At the end of the day, you should have made 3-4 presentations and scheduled 4-5 appointments. The point is, you are out there working and making money. I’ve honestly made $8000 in commission in one day!!! No joke.

Making Appointments

Rather then drive around all day, some people prefer to make appointments or hire someone to make appointments for them. Personally, I hired someone to do this for me. I schedule my appointments an hour and half apart. Usually it starts at 10:30am and ends at 7:30pm. I try to get 7 appointments a day, 4 days a week. I always make my appointments the day before because they forget if it’s more than one day away.

Script for Setting Appointments Yourself

Here is an appointment script you can use:

Good Afternoon ____________, This is ____________

I have in my hand, a pink card that you filled out and sent in requesting information on the Social Security Death Benefit Program.

Now, my job is to get this information out to you.

The address I have here is ___________________.

Is that correct?

Okay… Great!

On the card ________, you wrote down that you were 65 and that your wife was 63… is that correct?

Awesome, awesome…

Let me ask you a question: are you (you guys) working, retired or receiving disability?

Oh yeah, that’s good, that’s good… What time… do you/she/he get off work…

chit chat…

anyway, like I said, my job is to this information out to you and I can either get it out to you tomorrow at ______ or ______…

which is best for you?


Do you have a pen and paper handy or do you have your calendar in front of you?

I just want you to write down my first name… It’s Joseph. Last name Haworth, H-A….

Now put down there ______am/pm on ___________day… that’s tomorrow.

Well, I really appreciate your time, I look forward to meeting you and __________, at ______________am/pm _____day________.

Have a great day.

When you arrive at your appointment, smile BIG and assume you are getting in. Say you are there for the appointment and ask to come in. It’s easy to get in… most of them remember that you are coming.


To put you at ease, I want you to know that I’m not a sales person at all. I’m the most passive, non pushy person you can imagine. There really is no trick to it. So relax your shoulders and have fun.

Once you are in the door, you compliment their home, their yard, their dog, the smell of the house… you know… whatever! Just compliment. My favorite one is to mention how clean the house is. If it is really clean, it means they work really hard at it and they appreciate someone noticing. As I’m walking in the house, I look at the pictures and I either ask who is in the pictures before I sit down or I ask later. In any case, seniors love to share their pictures so make sure you ask about them.

I’m always very casual and I do my best to avoid the sales presentation for about a half hour. I like to have them talk to me and tell me about themselves and their family and their problems etc. I honestly get sucked in. I’m right there, feeling their joy and pain and I’m concerned and interested. I don’t care about the insurance at that point. Eventually, you move to the presentation and by this time you are friends and this helps them listen and helps you know how to communicate to them. Here are the steps:

1. You tell them why they received the card and what it’s about.

2. You bring up the cost of a burial and the fact their family is going to have to pay $10,000.

3. You find out why they sent the card in.

4. Ask who their beneficiary is and if they have ever paid for a funeral (both these questions bring out emotion because they don’t want their kids to pay for the funeral and by asking if they have ever paid for one, this helps them remember the pain of paying all that money for a funeral.)

5. Ask them what medications they take and what they are for. Then you ask how their overall health is. “Have you had any heart problems, or kidney, or liver or lung problems? If so, when?” You need to know when because most applications only care about the past 2 years or so.

6. Now you know what they are going to be approved for and you can show them some prices. I usually write down 3 or 4 prices on the back of their lead card. I try to match what I think they can afford. Once I write them down, I go over the prices and then hand them the sheet. I say, “Now, Mrs. Jones, I want you to look over these three prices and you tell me which one is best for you?

7. Before I give them the prices, I tell them about an immediate benefit and a graded benefit. The immediate benefit means that their family will get the full face amount if they died even after only one payment. The graded policy, however, makes them wait two years before they have full coverage. To find out which one they qualify for, I have to ask the questions on the application. (However, if you asked enough questions earlier, you already know….)

8. Before I ask the immediate benefit questions, I ask them to pick out a price first. (This is called asking for the sale. You have to ask for the sale or you will not sell!!! Plain and simple). Knowing the price they will pay helps with the next step. When you know they qualify for immediate benefits, after you ask the appropriate questions (that you already know the answers to), you stand up and congratulate them.

9. At that point, all you have to do is ask for their personal information. “Mrs. Jones, can I see your SSN and Drivers License”… the point is that you start writing the application.

We hope you will join us to see the full presentation in print, audio and on video.

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Article Writing and Marketing – Quality Content and Article Presentation Maximize Article Marketing

Jun 06 2023 Published by admin under Uncategorized

Quality content is essential when writing articles, but so is the presentation of content if you want to market your articles well. Readers must not only be enticed by what you’ve written but also drawn to read it.

Have you ever been invited to someone’s home for dinner and had to serve yourself from pots on the stove? If your host is a great cook, it doesn’t matter. You’re happy to be there. But if the host is not a great cook, you may feel that you’ve wasted your time. Not only have you taken time out of your schedule but you’ve changed clothes, driven to his home, and either stopped on the way over or will stop afterwards to get something to eat. Bummer!

Those who read our articles may feel the same way if we have enticed them with our title and teased them with our article summary, only to have them frown on the content when they read our article. They must go somewhere else to fulfill the need our content failed to provide.

Quality content satisfies because it fills the needs of readers. Quality can be excellent, better, good, fair, or poor. It can also be compared to the educational grading scale of A, B, C, D, or F. When readers view your articles, you must meet their needs with excellent or A quality information. Remember that you are an expert, share your expertise with your readers so that they walk away full. Add an extra tip or bonus to ensure that they won’t stop on the way home for dessert. It’s OK for them to verify your information, but let them know they have not wasted their time by reading your article.

Article presentation allows your readers to easily consume what you have prepared. Help your readers easily digest your articles by presenting your information in bite size pieces. Give them time to meditate on one section of your article before going to another. You can accomplish this with subheadings, numbers, or bullets.

When writing your articles, remember that presentation counts. Be a good host, present your information in a way that is easily consumed by everyone who reads it. Brand yourself as a writer who consistently serves quality content in an appealing way. Readers will come to know, like and trust you which is a major step in article marketing.

If you would like to learn more about article writing, submission, and marketing, I encourage you to use a variety of writing templates to see which writing style appeals to your readers.

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The “Cold Call Presentations” Myth

Jun 06 2023 Published by admin under Uncategorized

Sales professionals, new to selling or business development, might view the opportunity to make a presentation on the spot as a positive event, especially when they learn how hard it is to set a steady stream of appointments to make their presentation. But this perceived opportunity is far from the best time to make a sales presentation, because they rarely can command a decision-maker’s full attention.

Most prospects are busy with other business or personal activities before your representative walks through the door, so the prospect’s mind is rarely on what is being discussed in an on the spot sales presentation. When a sales staff member sets an appointment rather than giving a presentation and then effectively softens the prospect with hand written notes, sales literature, emails or faxes before the sales meeting takes place, a positive tone is set with the prospect for the time that will be spent in the presentation. Some top sales professionals believe if they can set an appointment, they are 90 percent of the way to closing the sale. This belief is based in the concept that if a decision-maker sets an appointment with a sales representative, there is a good chance that there is a need for what is being sold.

Rather than encouraging cold call presentations, set a policy for your staff that encourages them to set meeting times for a presentation on cold calls. You’re staff members will be much better off in the selling process by setting appointments, even if the prospective customer or client is willing to learn more about your products or services on the spot.

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Effective Oral Presentation

Jun 05 2023 Published by admin under Uncategorized

The Art of Oral Presentations

There are not many people who feel very comfortable speaking in front of large crowds, especially unfamiliar audiences. Many people feel very uncomfortable looking up and meeting eyes with a sea of people. At first they begin to speak and there is a crackling sound in their voice. The power to communicate orally is lacking. Nervousness and anxiety takes over rather than calmness and confidence.

If this sounds like you then not to worry; many of us have the same problem. We become nervous when we have to address a group of friends let alone a large group of strangers. The ultimate solution for this is preparation. This contributes to a feeling of confidence. The following are tips which may help in enhancing your presentations.

1. Organize: A good idea is to structure your presentation using the following outline

a. Plan the presentation, and focus on what is really important, also consider solutions to the issue.

b. State the main topic

c. Support the main topic with a few related examples

d. Present your viewpoints of the subject using a specific approach

e. End your presentation with a very clear summary and a final statement

f. Plan extra time for questions

2. Use of Visuals: Tell it and show it. Try to find vivid and memorable ways to bring your point across. You can use:





Visual aids augment your oral message in a variety of ways. Appropriate pictures, drawings and photographs can certainly grab your audience’s attention. These tips should be helpful in your choice of visuals.

Keep your visuals simple and appropriate

Ensure that they are easy to read and understand by everyone in the audience

Do not put everything you have to say on the visual aids and then read from it

Engage your listeners by giving them a copy of important slides and highlight important points

3. Talk to your audience so that they are interested in what you have to say. Put yourself in their position, and think about what would interest you. Try not to be monotone. Keep a certain kind of spark in your voice.
While some presentations differ and have different features these tips are typical for any presentation and will no doubt make a different in your performance. For more information you can visit my website at [].

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Assumptions – How To Avoid Them In Presentations

Jun 04 2023 Published by admin under Uncategorized

Perception vs. Reality in Presentations

Have you ever left a presentation that you gave thinking that you were very clear in making your points? Unfortunately, you might not realize that you lost your audience somewhere along the way.  Presenters who are not clear and concise force their audiences to read their minds or work too hard to get the message.

Unspoken Communication Takes Years To Master

The reason that many presenters forget to fill in all of the blanks for the audience is very understandable; the presenter is so close to all of the research and information that some details become lost in the process of being moved to PowerPoint slides and other materials.  The bottom line remains that as a presenter you have minutes instead of years to develop a tight relationship with your audience.

However, with plenty of time and practice together teammates in business or sports do start to think alike.  For example, quarterbacks and wide receivers learn to anticipate what the other person is thinking and fill in the information gaps correctly – but only after years of working together.  In an interview last year with the San Diego Union Tribune, Chargers’ wide receiver  Antonio Gates talked about his close communication with quarterback Philip Rivers saying, “You practice and get in a rhythm and get to learn one another.  Over time the communication is non-verbal in a game.”

How To Speak Your Audience’s Language

The next time you have to write a  presentation, follow these guidelines to make sure that you include all of the important and relevant data:

  • Write an outline of what you want the participant to take away - watch your presentation in slideshow format or ask someone to read your outline and notes to you.  Only write down what you see or hear.  If your participant outline is complete, then move forward with your presentation. Otherwise fill in the information gaps.
  • Test your next steps - look at what you’ve identified as the next steps that the audience should take to use your information.  Did you give the audience enough background and motivation to easily use your next steps?  If so, then you are ready to present.  If not, consider what else the audience should know in order to act on your recommendation.
  • Create a “main-point map” - write your main point in the middle of a piece of paper and draw a circle around it.  Draw lines out from the circle which represent supporting information for your main point.  Write the supporting points at the end of each line in a word or phrase.  Analyze your information to see if you have clarified how those points support the main point.  Fill in any gaps of information that are not clearly communicated.

The few minutes required to make sure that you are providing a complete picture, without asking the audience to read your mind and fill in the information gaps themselves, is time well spent.  Please leave me some comments about how the main-point map or other techniques are working for you.

(c) 2010 Game Plan Communications

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Become An Expert Public Speaker – Structure Your Presentation

May 30 2023 Published by admin under Uncategorized

1. Getting it right

Your structure is the road-map that will make every step of your presentation feel comfortable and deliberate. Every good story has a beginning, a middle and an end – and so does every compelling presentation. Without structure, you will stumble through your speech like a child fumbling in the dark. A properly structured presentation will flow easily and naturally – and knowing where you are going is like a beam of light shining on the path ahead. No missteps, no embarrassing detours. Your audience will be drawn along with you as you lead them on a captivating journey of insight and discovery.

2. Having a logical, thought-through structure will help you

- Easily navigate your way through your presentation without getting lost, tripping up or repeating yourself
- Ensure that your audience stays with you for every step of the way
- Keep your timing on track
- Present with clarity and relevance
- Deal with any distractions or side-tracks elegantly and effortlessly

3. The 5 key elements of a well-structured presentation are

1. A gripping, no-nonsense opening statement
2. A consistent thread or theme which runs all the way through
3. Content divided into short chunks which hold the audience’s attention
4. A natural flow which carries the audience effortlessly
5. The inclusion of ‘hooks’ and buy-in moments which keep the audience awake and alert
6. A well structured presentation is like a detailed map…

Having a clear, thought-through structure to your presentation is like having a personalised, detailed map, with your route clearly marked with a bright pink highlighter!

There are sign-posts and key markers all along the way, making it impossible for you to get lost, or waste time on an irrelevant detour.

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Presentations 101 – A Beginner Guide

May 29 2023 Published by admin under Uncategorized

Presentations have been a part of everyone’s life from elementary school upwards, but that doesn’t mean people enjoy them. When you are a writer though, a significant part of your income can be made from a good presentation. So how do you start?

1: Pick the Right Topic: If you have a strength or interest, that is a good starting point for a presentation. Sometimes it is a book you wrote, or maybe you have a series of articles that someone read, or something pertaining to your business. Whatever it is you should know the subject well.

2: Get some props: It is much easier to describe something, than just talk about it. This may not be applicable to all scenarios, but is certainly good if you can make use of it.

3: Timing: Most presentations in church groups, ladies groups etc, will last from 30 – 60 minutes. Plan the time carefully. For example for a one hour presentation:

5 mins: Introduction : who you are,

5 mins: Introduction to the presentation;

30 mins: main talk;

10 mins wrap-up: sum up the main points of the presentation;

10 mins: questions.

4: Handouts: If you plan to use handout, make them easy to read with bulleted points only. Leave room for the audience to make notes of their own. Make sure that the handouts are ready before the presentation starts. You don’t want people to be shuffling papers during your introduction. One way to do this is to make sure that the papers are placed on the seats as the audience comes in, or they are handed the papers as they enter the room.

If you choose to hand something round during the presentation then make sure that the item is clearly labeled. Items take a long time to move through an audience of even 20 people, so make sure that it is a suitable idea. Perhaps starting two samples would work. Make the item relevant to the talk in general – several items that are moving through an audience, each pertaining to a different, specific area of the talk will not work. You will have moved on from that topic before the last of the audience gets the first hand-around!

5: Slides or Powerpoint-type presentations are great for some topics. Again they give you something to talk about, and provide prompts to keep you on target. As a guide, for images, you will need approximately one minute for each image. If the image has several points then adjust that, but do not leave the same image there for more than 3 minutes as people tune out. For a one hour presentation, I like to have between 45 and 50 images.

6: Take a friend: If two people do a presentation it can make the biggest difference to a beginner. Organize your presentation such that you know exactly who is talking about what and for how long.

7: Enjoy it! – OK this is tough at the start, but if you can enthuse about the topic, your audience will be enthusiastic too. If you can bring some personal humorous stories to the talk, then that will be appreciated and keep the audience with you.

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